Opponents of electronic cigarettes often claim they are not as harmless as most vapers think they are, and might be just as likely to cause cancer as tobacco cigarettes. One e-cigarette company apparently wants to put all these fears to rest by creating what seems to be the world’s first antioxidants-supplemented e-liquid.
E-cigarette juice usually contains propylene glycol or vegetable glycerin, nicotine and various food flavorings, but Massachusetts-based company iPloom thought it would bee a good idea to add a new ingredient to the mix – antioxidants. Their patent pending e-liquid contains a mix of potent antioxidant Epigallocatechins Gallate (EGCG) and Polyphenols, both of which are known to have cancer-fighting properties. According to the description on the iPloom website and a recent press release, “these potent antioxidants may help to repair lung damage caused by smoking cigarettes”, thus providing “health benefits to people who use an electronic smoking device as an alternative to traditional tobacco products”. The Provisional Patent they have been granted covers the method and system for preparing a liquid tobacco extract solution enriched with ECGC and Polyphenols.
I’m not saying that putting antioxidants in e-liquid is a bad idea, but I’m pretty sure claiming potential health benefits when it comes to electronic cigarettes, is. E-cig companies are currently forbidden to make health-related claims about their products, and breaking this rule just gives anti-smoking zealots an extra argument to come after the whole industry. I’ve never heard about iPloom before, I don’t know who runs the company, but I suggest they change their marketing strategy, and fast.